Fruit Focus

Decisions around crop protection, nutrition, water, labour, technology and harvest/ post-harvest carry more weight than ever.

Fruit Focus gives growers a day away from the immediate demands of the farm to meet the people who can help, compare ideas and technologies, ask questions and find solutions to the issues affecting their businesses now

The Fruit Focus team is looking forward to welcoming you to East Malling on 7 July 2027.

One day that connects you with specialist exhibitors, bringing the people who grow the UK’s fruit together with the products, technology and expertise that can help you do it more productively.

Fruit Focus is the UK’s premier technical event for the fruit industry. The event provides a unique opportunity to get an update on the latest technologies and industry developments, exchange views and network with fellow producers. Fruit Focus features information and networking for all fresh fruit sectors including viticulture.